Kompetenzen für die Marktforschung: Was Marktforscher zukunftssicher macht
Marco Ottawa, Rochus Winkler, Ivonne PreusserThere is a disparity between global megatrends and what currently drives market research. This fact threatens the future of the industry. After conducting a morphological analysis of the current state of the industry and providing an overview of competency theories, this book presents an empirical study of the competencies that are necessary in market research, and also highlights areas where there is a need for improvement.
Տարի:
2018
Հրատարակչություն:
De Gruyter Oldenbourg
Լեզու:
german
Էջեր:
302
ISBN 10:
3110517779
ISBN 13:
9783110517774
Ֆայլ:
PDF, 3.42 MB
IPFS:
,
german, 2018